Case Study: Better Living Through Science / Summary

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For the final project in “Visual Culture and Design”, I decided to examine current trends in the venue of health and wellness marketing circa 2004. One of the goals of this project was to look at specific online health and wellness brand examples, and offer some commentary on the language and messages presented. Since it has been said that the medium is the message, I chose to make my project using similar design strategies that I had used in the past for corporate health and healthcare clients.

Another aspect of this project dealt with the quality of "lack" that much of Western culture feels when considering their health and wellness. Often, people feel that they lack certain objects or characteristics in their lives, and if they possessed these things, then they might be happier or more fulfilled human beings. In this project, I elaborated on six of these different scenarios, and offered health and wellness solutions to each, also including the individual solutions' price tag. For the purpose of this project, I decided to break down the health and wellness field into three main categories: Pharmaceuticals, Devices and Inventions, and Remedies and Elixirs.